This RedMagic Clip Playfully Flattens the Smartphone Industry’s Ego
RedMagic pokes fun at Apple’s iPhone 17 Pro camera bump in a viral teaser that highlights its flush design ahead of global release.
RedMagic is no stranger to bold statements, but its latest one isn’t about gaming benchmarks—it’s about design. Just days after its launch in China, the company released a short animated video taking a playful jab at some of the smartphone industry’s biggest names, with Apple squarely in its sights.
The clip shows a miniature road roller flattening the oversized camera bumps seen on modern flagships—a not-so-subtle reference to the iPhone 17 Pro’s massive rear lenses. The message is simple but sharp: why make it bulge when you can make it blend?
RedMagic Takes Aim at Flagship Camera Humps with a Roller and a Wink
Unlike most phones today, RedMagic’s latest flagship features a camera module that sits perfectly flush with its back panel. It’s a small design shift that makes a big difference. The phone lies flat on tables, looks cleaner, and feels more unified in the hand—a rarity in 2025’s camera-first smartphone landscape.
For those wondering if this flatter design compromises performance, RedMagic has shared early photo samples from the 11 Pro+. The shots reveal crisp detail, balanced colors, and minimal noise—showing that style doesn’t have to come at the expense of substance.
This isn’t RedMagic’s first swipe at Apple either. The brand previously mocked the iPhone’s tendency to overheat during gaming sessions, leaning into its identity as a performance-driven alternative for tech enthusiasts.
The timing of the video is strategic. With RedMagic’s global launch set for November 3, the viral buzz surrounding the clip has effectively doubled as its marketing campaign. Whether it’s cheeky humor or deliberate guerrilla strategy, the result is the same: people are talking about RedMagic—and that’s exactly what the brand wants.
RedMagic’s campaign works because it taps into a universal truth about smartphone design fatigue. While most brands chase camera specs and size, RedMagic’s message resonates: simplicity still has impact. With its global rollout just days away, the 11 Pro+ could appeal to users who want performance and polish without the bulk.
Source / Gizmochina
