IKEA Builds a Tiny Bed for Your Phone — and Rewards You for Sleeping Better

We’ve seen IKEA design everything from foldable desks to furniture that charges your phone — but this might be its quirkiest idea yet.
In the United Arab Emirates, the company has launched the Phone Sleep Collection, a miniature bed made specifically for smartphones, designed to help people disconnect before bedtime.

The tiny bed looks just like a shrunken-down IKEA frame, complete with a mattress and a little “duvet.” It’s not just a novelty, though — it’s part of a wider sleep wellness campaign encouraging customers to spend less time on their phones at night.

Here’s how it works. Customers in the UAE can claim the smartphone bed when they spend over AED 750 (about USD 204) in any IKEA store, as long as their purchase includes at least one item from the brand’s Complete Sleep Collection (like pillows, sheets, or duvets).

Once you bring the bed home, the playful experiment begins. It comes with an NFC chip that tracks how long your phone stays “asleep.”
If you can keep your device tucked in for seven hours a night for seven days straight, IKEA rewards you with a AED 100 (around USD 27) voucher — essentially paying you to get better rest.

That’s clever marketing, but also smart behavioral design. By gamifying good sleep hygiene, IKEA is tapping into a global anxiety: our collective screen addiction before bed.

There’s no wireless charging inside the mini bed, so this isn’t a tech gadget — it’s more of a symbolic gesture. Still, the video ad (posted on IKEA UAE’s YouTube) shows the product arrives flat-packed, naturally, and requires a little self-assembly. Of course it does — this is IKEA, after all.

As for availability elsewhere, the brand hasn’t announced plans to expand the campaign beyond the UAE. But given the global interest in digital detox products, it wouldn’t be surprising if similar versions appear in other markets soon.

Source / IKEA Youtube